Retail Therapy: Nike built up a huge direct to consumer business, newer brands doing it, too
NIKE case study: innovation and consumer influence | thedigitalexperiment
Nike earnings: Cozying up to consumers in the face of competition from Adidas, Under Armour - MarketWatch
Nike Pledges Consumer Connection, Innovation | PYMNTS.com
Nike Top-Ranked Brand In Addressing Consumer Social Behavior | SGB Media Online
Customer Engagement Drives Nike Profits Up 16%
Nike Direct to Consumer: The Swoosh Cuts Out the Middleman
Nike, a Global Brand, Will Try Going Local - The New York Times
How Nike, Nordstrom & More Retailers Stack Up in Customer Satisfaction – Footwear News
Nike's first quarter soars on strong direct-to-consumer, China sales
Nike Just Does It - Keeping An Eye On The Customer
Start.io | Nike Target Market Segmentation & Brand Analysis
Nike's Top 3 Priorities for the Digital Customer Experience
Nike Outranks Competition in Consumer Perception | Hypebeast
Nike's Rare Moment in the Bargain Bin - WSJ
Customer Engagement Love Story: Nike - SessionM
Nike Direct to Consumer - How Will That Affect Sneakerheads?
Chart: Nike Cuts Out the Middleman | Statista
Wall Street ends up with help from Nike, FedEx and consumer sentiment | Reuters
Nike offers Zalando and JD Sports customers loyalty perks in exchange for data | Vogue Business
Why Nike Pivoted towards Direct to Consumer Strategy | CXP - Customer Experience Asia
Start.io | Nike Target Market Segmentation & Brand Analysis
Nike Doubles Down On Digital Amid Pandemic | SGB Media Online
Over 40% of the Respondents are satisfied with Nike products
Nike Is Going After 3 Kinds of Customers
How Nike's Direct-to-Consumer Strategy Is Crushing the Competition – Footwear News
Nike Refurbished will sell used, returned sneakers at a discount | Fortune
